As you may be able to tell, I love great poster art, but especially posters from the great horror movie cannon. This is the fourth installment of my countdown of the best of the genre.
Here’s how I selected the list. I used three main criteria to shape my decisions ::
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>> DESIGN / IMAGE — This is the baseline. As a designer by trade, I feel strongly that any great or effective poster HAS to start here. Is the poster effective as a piece of art? Is the poster is a strong representative of the art of graphic design? Did it capture a particular spirit or movement in design?
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>> TITILLATION / PROMOTION — Though we tend to contextualize film and the associated collateral as “art,” it is ultimately a form of commerce. Any movie poster has to promote the film it supports either through a delicious tease or overt sales pitch. How effective is the poster at selling the film it is tied to?
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>> IMPACT / LEGACY — Sometimes even mediocre films get truly great posters. Sometimes, we even remember the image of the poster far longer than the film itself. What was the lasting effect of the poster? Was it iconic or timeless in some way? Was a part of a larger context?
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Every poster on this list is a cocktail of the above elements, mixed in different ways. All successful in their own right. Let’s jump in to 35 >> 31…
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2010
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2010
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1964
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1972
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2007
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Look for Part V, coming right up!
Special thanks to http://www.impawards.com for many of the images in this countdown. AWESOME site.
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THE STRANGE, FAR PLACES 