I wanted to wish you all the most horrifying Halloween night you can have. 

As you might imagine, Halloween in our household is a very special holiday. As you may also guess, we have a special Halloween rule for our daughter, Logan Blue.

Since her very first Halloween, she has always been able to choose her own costume, but that costume MUST be a spooky one. Whatever she wants to be. We will put our collective creative powers to work realizing that costume as well as we can, but again, it must be scary in some way. Over the years in our house, we’ve had a mummy, a witch, The Bride of Frankenstein, a bat, an undead, gothic cheerleader, Morticia Addams, The Corpse Bride, a Day of the Dead beauty, and a zombified Alice in Wonderland, among others.

Logan has really come to treasure this spooky family tradition and she really views the holiday as one focused on not just the scary side of things, but also the only one dedicated to pure creativity on the calendar. It’s her favorite and that makes me smile. 

What better way to celebrate this penultimate horror holiday than with this year’s costume, The Grim Reaper. Logan Blue is 11 this Halloween ::


I know I should have staged the background of the shot differently, but the serious-but-candid nature of the shot has a lot of appeal for me, too. The best thing about it is that it captures Logan’s love for the holiday.

Seriously… Enjoy tonight. Embrace the creativity of the day. Even if you’re not a fan of the macabre, embrace that chill that dances on the spine when things go “bump” in the darkness for just this one night. Most importantly, embrace the little ghouls in your lives or at your doors tonight. Give them all something good.


Author: David Edward Johnson

A bit about me :: My name is David Johnson. I'm a senior creative with over 20 years of experience. I am currently serving as the Director of User Experience and Product Design at Inmar. Previously, I have served as the Global Digital Creative Director for Whole Foods Market, several agencies at the VP level and co-owned my own agency in New York for seven years. I love genre film, a full range of music, art, kung fu, TM, design, good food and a great joke. I'm based in Austin, Texas and addicted to BBQ.

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